The boys from Placebo Productions have included a report about a marketing tie-in for this horror remake:
'A friend of mine attended a concert in LA a couple of days ago and came across a blank video tape in the parking lot. Curious, he picked it up and took it home for viewing. Now, my friend had seen a bootleg of the Japanese version of 'Ring,' so he was familiar with the imagery used to create the mysterious cursed tape that is the center piece of the film. So imagine his shock when he pops in the tape and finds the exact same imagery, only slightly updated, on this blank cassette! What's clever about the promotion is that the video does not start out as a promotion for the film but only provides a clue as to its origin at the very end when the Dreamworks website comes up. Needless to say, anyone who is familiar with 'Ring' can appreciate just how wonderful this promotional tool is, and once the trailers for the film are released, it should work even better. My hat is off to the brain behind this one - although I suspect its only a matter of time before some smartass cuts off the website info and passes the tape off as the real deal - if it hasn't happened already'.
More hints on the campaign planned are up at Movie Poop Shoot.