5280 Mobile has signed a multi-year deal with Creative Light Entertainment to extend their brands, including the new feature film The Scorned, E! series Kill Reality, and the interactive website TheFishbowl.com, with wireless content, interactive applications, and promotions.
Under the terms of the deal, 5280 Mobile will produce and distribute custom ringtones, wallpapers, and videos featuring today’s hottest reality TV stars from Survivor, Real World, The Apprentice, The Bachelor, and many more.
In addition, 5280 Mobile will create a Fishbowl branded WAP site that will include live chat, games, trivia, and alerts. The pair will also work on mobile promotions to market the TheFishbowl.com website, DVDs, and radio programs. The mobile initiative will launch via U.S. carriers and thefishbowl.com this summer.
"We have been fans of thefishbowl.com since its launch last year, and are excited to be a part of their expansion into the mobile phone space," remarked Fayling. "This is a perfect extension of their brand, and will work hand in hand with the feature film and television series, enabling Creative Light Entertainment to enhance the consumer’s experience and allow access to their favorite reality TV stars from anywhere."
Creative Light Entertainment is an established film and television production company whose genre library includes Comic Book: The Movie winner of a 2005 DVD Exclusive Award; Stan Lee’s Mutants, Marvels and Monsters and its newest feature film Jekyll a modern retelling of the classic Stevenson novel.
Fishbowl was established not only to keep the reality stars in touch with their fans, but also to promote the many projects that Creative Light Entertainment is currently developing. These projects include: radio shows, television shows, DVD specials, books, and feature films.