Another hair-brained, get rich quick scheme or a promise of a brave new world for horror fans? Actually, the formation of Raw Feed is probably somewhere in between those two extremes; the creation of a new production house to work the direct-to-video market exclusively with a major brand.
Tony Krantz (Executive Producer on "24"), John Shiban ("X-Files" alumn, currently producing WB's "Supernatural"), and Blair Witch co-creator Daniel Myrick have gotten together to form the production banner Raw Feed, working with Warner Home Video to create their first series of films that will aim directly for the home video market, bypassing theatrical all together.
Their first film, Rest Stop, was written and will be directed by Shiban. The story is about a couple being terrorized on a cross-country trip. Both Krantz and Myrick are working on their own films, as well, and I imagine they’ll be branching out for more original material as Raw Feed finds its legs. If they find one title has the promise of doing good buisness like, for example, Open Water, a theatrical release is possible.
Jeff Baker, WHV’s senior vice president, had this to say about the idea behind Raw Feed; "The visceral reaction is that if you can't cut it theatrically, you put it right out on video," he told Daily Variety "But we see an opportunity to overcome the benefit of prior consumer awareness by utilizing publicity and viral marketing on the Internet to reach a core audience."