In preparation for the new season of 'Lost' hitting our screens later this month on the 21 January it appears that the mysterious Ajira Airways website has finally launched.
A strange logo presented itself in the recent Lost clip footage shown some various trailers and in the new music video for The Fray. Then an ABC site at http://www.ajiraairways.com/ went online.
The whole site is presented as a fake airline site, similar to how the original http://www.oceanic-air.com/ site played out. The new site contains a promotional airline video which interestingly includes this seasons poster tagline 'Destiny Calls'.
For those true uber-fans of 'Lost' will love the collection of hidden references and tie-ins to the series. And they'll also be scratching their heads as to what relevance this new airline has in the future of the 'Lost' series.